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John Mayer Welcomes Ed Sheeran For Two Songs In Tokyo [Video/Photos]

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first_imgJohn Mayer rolled into Tokyo on Wednesday night for the first of two shows at Nippon Budokan in Japan’s capital city to close out his spring Australia/Asia tour. For this performance, Mayer brought out another world-famous pop star for a special collaboration: British singer-songwriter sensation Ed Sheeran.Midway through his second of two sets, Mayer stepped to the microphone to introduce his guest, explaining, “I’ve had a chance to get to know this gentleman fairly well. He’s a lovely, lovely guy, one of the most talented artists I know in my life. And he’s graced us here with his presence tonight. Please welcome my friend, Ed Sheeran.”John Mayer Delivers Chronological Setlist In Bangkok [Video]With both Mayer and Sheeran on guitar, the band moved into a rendition of “Belief” from 2006’s Continuum. After trading verses and harmonizing on the song’s chorus, Mayer told the crowd that they would play one of Ed’s songs now before moving into “Thinking Out Loud”, off Sheeran’s Grammy-nominated 2014 album, x. You can check out a crowd-shot video and photos of the onstage collaboration below:John Mayer with Ed Sheeran – “Belief” (Mayer), “Thinking Out Loud” (Sheeran) – Tokyo, Japan[Video: Hiro Kamei] Following his solo tour closer in Tokyo tonight, April 11th, John Mayer will head back to the States to prepare for Dead & Company‘s 2019 summer tour, which kicks off on May 31st at Shoreline Amphitheatre on May 31st. For a list of Dead & Company’s summer tour dates, head here.[H/T JamBase]last_img read more

Unibet falls foul with ‘sponsored’ Henderson tweet

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first_img The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication.The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready to read …”. A link to the blog was included.Unibet said that it didn’t believe that this breached the CAP code as it did not consider the tweet to be a marketing communication. It responded that the firm had a reciprocal arrangement with Henderson, who was its brand ambassador. That arrangement required Henderson to display Unibet branding, but did not require him to tweet on the firm’s behalf and that it did not have any editorial control over his Twitter account.However Unibet’s case was severely undermined by its actual contract with Henderson, which appears to be a generic ambassadorial one and not tailored for this particular partner.The contract stated that Unibet paid Henderson to be an ambassador for its brand and included a term that stated that one of Henderson’s obligations as brand ambassador was to allow Unibet to manage, with his assistance, his social media activity throughout the term of the agreement. The contract stated that Henderson was required to start a Twitter account that would be managed by Unibet on his behalf, though he would have the right to approve all tweets sent on that account.Unibet said these were generic contract terms and did not ‘reflect the reality’ of the partnership with Henderson as he already had an existing Twitter account before the deal was agreed.The ASA said it conducted two tests as to whether the tweet was a marketing communication or editorial content: if Unibet had an agreement with Henderson and if the operator had any degree of control over the content of the tweet.On the first point the ASA said thatUnibet and Henderson had entered into an agreement whereby the racehorse trainer acted as a brand ambassador for Unibet, involving a range of activities, including a requirement that he published a blog on social media, and that he periodically updated his social media accounts. The conclusion being that Henderson had been paid by Unibet to promote the brand, including on social media.On the second point, because Unibet required Henderson to post about his blog on social media the ASA concluded that the operator did have control over the content of tweets relating to the blog and therefore the tweet was a marketing communication and should have been obviously identifiable as such.The ASA also added: “We noted that some of Mr Henderson’s tweets that were not marketing communications would identify Unibet by tagging Unibet into the post or included references to Unibet sponsored races. On that basis, we considered that it was not clear which tweets on Mr Henderson’s account were marketing communications for Unibet. The tweets for Mr Henderson’s blog, therefore, should have been identified as such.”Unibet and Henderson have been told that they must ensure that their future marketing communications were obviously identifiable as such, for example by using an identifier such as “#ad”.More thoughts on some of our inmates, continuing with Brain Power. The rest to follow shortly! https://t.co/mABBsr6mYU #ad pic.twitter.com/xurtlqbzwx— Nicky Henderson (@sevenbarrows) November 6, 2018 Related Articles Submit ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 Share UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Share StumbleUpon Footstock signs Chris Kamara as new brand ambassador August 18, 2020last_img read more