Tag Archive 上海419论坛FG

NYC Company unveils brand new campaign to promote destination

admin no comments

first_imgNYC & Company unveiled its refreshed digital-first global tourism campaign ‘Famous Original New York City.’ The campaign intends to reach travellers around the world, celebrating the personal ways NYC can be experienced. Original in-house creative along with supporting video, photo galleries, editorial and social content is pegged to distinct newly curated travel ‘affinities’ – Secret NYC, Glamorous NYC and Classic NYC.“Our refreshed campaign ‘Famous Original New York City’ with its affirming tagline ‘Welcomes You. Always.’ is designed to reinforce New York City’s fundamental values of diversity and inclusion and its world-class welcoming spirit,” said Fred Dixon, President and CEO, NYC & Company. “Utilising our new digital tools and affinity-driven content, we invite global visitors to discover their ‘Famous Original New York City’ now.”Digital, in-kind and partner media contribute to an approximate campaign value of USD 15 million, with promotions running globally across 17 countries through summer 2019. Out-of-home advertisements will appear domestically in New York City, Boston, Chicago, San Francisco and San Juan. Internationally, the campaign will appear in Argentina, Australia, Brazil, Canada, Chile, France, Germany, Italy, Japan, Mexico, Spain, Sweden and the United Kingdom. With the out of home media partner JC Decaux, the promotions will run for the first time in India, Colombia and Peru.In partnership with Facebook and Instagram, the campaign will utilise content marketing that has been developed to attract audience members with specific interests and behaviours. Artificial intelligence will target social media users with an intent to travel, ultimately encouraging visits to the campaign landing page, where dynamically generated content pegged to the travel affinity of interest will live, along with market-specific travel offers.New this year are tools that will allow NYCgo.com visitors to immediately book or favourite Classic, Glamorous or Secret elements, including attractions, museums, restaurants, shopping, tours and editorial packages. In addition, NYC & Company holds several tourism alliances domestically and internationally. These strategic city-to-city partnerships spotlight New York City via in-kind media in Toronto, Canada; Madrid, Spain; and Tokyo, Japan. Through a first-ever city-to-island partnership announced last month, NYC & Company is also promoting ‘Famous Original New York City’ in San Juan, Puerto Rico.“The newest iteration of the ‘Famous Original New York City’ campaign pushes the boundaries of digital marketing and is our answer to the challenge of how to present a destination that is many different things to many different people,” said Nancy Mammana, Senior Vice President, Marketing, NYC & Company.In 2017, New York City’s travel and tourism sector saw a record-breaking year, with 62.8 million visitors, USD 44 billion in direct visitor spending and USD 66 billion in total economic impact, representing the largest tourism economy in the United States.last_img read more

MoreGrasp reports breakthrough development of grasp neuroprosthetics activated by thought control

admin no comments

first_imgReviewed by James Ives, M.Psych. (Editor)Sep 18 2018The beginning of the MoreGrasp project was marked by the idea of a groundbreaking further development of grasp neuroprosthetics activated by thought control. The aim was to develop a sensoric grasp neuroprosthesis to support the daily life activities of people living with severe to completely impaired hand function due to spinal cord injuries. The motor function of the neuroprosthesis was to be intuitively controlled by means of a brain-computer interface with emphasis on natural motor patterns. After the three-year project period came to an end, the breakthrough was reported by the members of the project consortium led by Gernot Müller-Putz, head of the Institute of Neural Engineering at TU Graz, which include the University of Heidelberg, the University of Glasgow, the two companies Medel Medizinische Elektronik and Bitbrain as well as the Know Center.Paradigm shift: actually thought movement as signalGernot Müller-Putz explains brain-computer interfaces as follows: ‘In tetraplegia all the circuits in the brain and muscles in the body parts concerned are still intact, but the neurological connection between the brain and limb is interrupted. We bypass this by communicating via a computer which in turn passes on the command to the muscles.’ The muscles are controlled and encouraged to move by electrodes that are attached to the outside of the arm and can, for example, trigger the closing and opening of the fingers. Previously, the researchers worked with arbitrary mental concepts. The important thing was the sufficient distinguishability of the produced brainwaves to control the neuroprosthesis. For instance, if the participant thought about raising and lowering their foot and the signal measured by the EEG opened the right hand, the subject then – for instance – would think of a movement of the left hand and the right hand would close again.Related StoriesAn active brain and body associated with reduced risk of dementiaResearch sheds light on sun-induced DNA damage and repairStudy provides new insight into longitudinal decline in brain network integrity associated with agingThe MoreGrasp consortium developed this technique further – in particular the TU Graz research team – in the recently concluded project and created the paradigm shift. This mental ‘detour’ of any movement pattern so long as it is clearly distinguishable is no longer necessary, as Müller-Putz explains: ‘We now use so-called “attempted movement”.’ In doing so, the test subject attempts to carry out the movement – for instance, tries to grasp a glass of water. Due to the tetraplegia, the occurring brain signal is not passed on but can be measured by means of an EEG and processed by the computer system. Müller-Putz is extremely pleased with the success of the research: ‘We are now working with signals which only differ from each other very slightly, and nevertheless we manage to control the neuroprosthesis successfully. For users, this results in a completely new possibility of making movement sequences easier – especially during training. A variety of grips were investigated in the project: the palmar grasp (cylinder grasp, as for grasping a glass), the lateral grasp (key grasp, as for picking up a spoon), and opening the hand and turning it inwards and outwards.Large-scale studyEnd users can register on the special online platform – for linking up persons who are interested or affected – to enter the large-scale feasibility study which is intended to check compatibility in everyday life of the technique developed in the study. Participants eligible for the study will be tested according to a complex procedure. Afterwards, each test person will be provided with a tailor-made BCI training course which must be completed independently in sessions lasting several hours each week. In this way brain signals will be gathered and the system itself will learn during each experiment. Source:https://www.tugraz.at/last_img read more

Recent Comments