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Unibet falls foul with ‘sponsored’ Henderson tweet

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first_img The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication.The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready to read …”. A link to the blog was included.Unibet said that it didn’t believe that this breached the CAP code as it did not consider the tweet to be a marketing communication. It responded that the firm had a reciprocal arrangement with Henderson, who was its brand ambassador. That arrangement required Henderson to display Unibet branding, but did not require him to tweet on the firm’s behalf and that it did not have any editorial control over his Twitter account.However Unibet’s case was severely undermined by its actual contract with Henderson, which appears to be a generic ambassadorial one and not tailored for this particular partner.The contract stated that Unibet paid Henderson to be an ambassador for its brand and included a term that stated that one of Henderson’s obligations as brand ambassador was to allow Unibet to manage, with his assistance, his social media activity throughout the term of the agreement. The contract stated that Henderson was required to start a Twitter account that would be managed by Unibet on his behalf, though he would have the right to approve all tweets sent on that account.Unibet said these were generic contract terms and did not ‘reflect the reality’ of the partnership with Henderson as he already had an existing Twitter account before the deal was agreed.The ASA said it conducted two tests as to whether the tweet was a marketing communication or editorial content: if Unibet had an agreement with Henderson and if the operator had any degree of control over the content of the tweet.On the first point the ASA said thatUnibet and Henderson had entered into an agreement whereby the racehorse trainer acted as a brand ambassador for Unibet, involving a range of activities, including a requirement that he published a blog on social media, and that he periodically updated his social media accounts. The conclusion being that Henderson had been paid by Unibet to promote the brand, including on social media.On the second point, because Unibet required Henderson to post about his blog on social media the ASA concluded that the operator did have control over the content of tweets relating to the blog and therefore the tweet was a marketing communication and should have been obviously identifiable as such.The ASA also added: “We noted that some of Mr Henderson’s tweets that were not marketing communications would identify Unibet by tagging Unibet into the post or included references to Unibet sponsored races. On that basis, we considered that it was not clear which tweets on Mr Henderson’s account were marketing communications for Unibet. The tweets for Mr Henderson’s blog, therefore, should have been identified as such.”Unibet and Henderson have been told that they must ensure that their future marketing communications were obviously identifiable as such, for example by using an identifier such as “#ad”.More thoughts on some of our inmates, continuing with Brain Power. The rest to follow shortly! https://t.co/mABBsr6mYU #ad pic.twitter.com/xurtlqbzwx— Nicky Henderson (@sevenbarrows) November 6, 2018 Related Articles Submit ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 Share UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Share StumbleUpon Footstock signs Chris Kamara as new brand ambassador August 18, 2020last_img read more

Clippers’ injuries concern Doc Rivers with season opener in sight

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first_img Newsroom GuidelinesNews TipsContact UsReport an Error LOS ANGELES — Injured guard Austin Rivers couldn’t play in the Clippers’ 134-106 exhibition loss Sunday to the Portland Trail Blazers at Staples Center. Neither could injured forward Danilo Gallinari. Neither could injured forward Sam Dekker.In another preseason, in another October, it might not be a big deal for the Clippers to be without two starters and one important backup for a meaningless exhibition game. But with nine new names on the roster and new things to be taught and learned it is not an ideal situation.“Not having ‘Gallo’ and Austin, in particular, you really want them on the floor because we’re doing a lot of different things,” Clippers coach Doc Rivers said of the two starters. “The one thing every team has on us that we don’t have are game minutes, not only game but even practice minutes.“Not having them in practice and now in games is not good for us.” Of the three, Gallinari (sprained left foot) is the closest to a return to the court. The same cannot be said of Austin Rivers (strained right glute) and Dekker (strained left oblique). Doc Rivers couldn’t say for certain when any of them might be fit to play again.Milos Teodosic started in place of Austin Rivers on Sunday, and Wesley Johnson took Gallinari’s spot. Austin Rivers’ absence thrust Sindarius Thornwell into a larger role against Portland. Thornwell, a rookie from South Carolina, played nearly 22 minutes and scored 14 points.The Clippers complete their five-game exhibition schedule with contests Thursday against the Sacramento Kings and Friday against the Lakers. They open the regular season Oct. 19 against the Lakers at Staples Center.“It’s not great, especially when you have a lot of new guys and you’re putting in a lot of new stuff,” Doc Rivers said of playing without Rivers and Gallinari. “But you can’t do anything about it. I’m not going to sit here and worry about it. We’ve just got to teach everybody else.“When you make this many changes, you’d prefer 20 (exhibitions). I know our players would not, I could tell you that up front. But it feels like we do have a lot of practice time, so that helps. We have been doing more scrimmaging than normal, so we’ll have to do it that way.”center_img DEFENSIVE CONCERNSThe Clippers’ shift into overdrive has benefited their offense in three exhibitions so far, but it’s also created a negative impact defensively. The Clippers’ uptempo play with the ball pleased Doc Rivers, but their inability to run back on defense with the same zeal did not.“We’ve got to have balance,” he said. “Right now, the pace we’re creating is hard to play and I think it’s hurting our defense. … We’ve got to get into better shape. … They keep wanting to run that pace on offense, but they don’t want to do it on defense.”The Trail Blazers seized control with a 43-point second quarter that featured 62.5 percent shooting (15 for 24). Damian Lillard scored 16 of his 35 points in the period. It was a dramatic turnaround from the early going, when the Clippers led, 15-3, less than four minutes into the game.“Work on rotations, work on missed assignments, work on communication, work on help ‘D’, there’s a lot of ways (to improve),” Blake Griffin said. “We’ve got to do a better job in transition, stop the ball first. We’ve got some things to clean up.”last_img read more

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