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Cowgirls’ Chitdara Chosen as Women’s Tennis Player of the Week

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first_imgSouthland weekly award winners are nominated and voted upon by each school’s sports information director. Voting for one’s own athlete is not permitted. To earn honorable mention, a student-athlete must appear on at least 25 percent of ballots. Chitdara kept her perfect singles record intact after picking up two wins at the No. 6 slot this week. She improved her individual record to 11-0 with the 6-3, 7-5 win over UIW’s Alejandra Tamayo and a 6-1, 7-6 defeat of Texas A&M-Corpus Christi’s Maria Maldonado. The sophomore from Belgium was the only Cowgirl to close out her singles match in straight sets. She and doubles partner Charoline Erlandsson defeated Maldonado and Jelena Dzinic 6-1 at No. 3 doubles to boost their record to 9-2. Chitdara is the second Cowgirl to win the weekly award this season. Her doubles partner, Charoline Erlandsson, was named the Player of the Week on Feb. 20. FRISCO, Texas – McNeese’s Phonexay Chitdara is the Southland Conference Player of the Week, the league announced Tuesday. Southland Conference Players of the Week are presented by UniversalCoin.com. McNeese (10-2, 6-1 SLC) swept UIW (4-13, 2-4 SLC) to open the weekend before earning a 5-2 win over defending Southland champions, Texas A&M-Corpus Christi (8-6, 3-1 SLC), in a thrilling Monday showdown in Lake Charles. The Cowgirls travel to Conway this weekend for a neutral match Friday against Missouri State at 2 p.m. CT and a Saturday league contest at 11 a.m. against Central Arkansas (10-3, 3-1 SLC). Honorable Mention: Nini Memishishi, Abilene Christian; Fabienne Gettwart, Sam Houston State; Anja Luethi, New Orleans, Ela Iwaniuk, Northwestern State. Women’s Tennis Player of the Week – Phonexay Chitdara, McNeese – So. – Belgiumlast_img read more

NYC Company unveils brand new campaign to promote destination

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first_imgNYC & Company unveiled its refreshed digital-first global tourism campaign ‘Famous Original New York City.’ The campaign intends to reach travellers around the world, celebrating the personal ways NYC can be experienced. Original in-house creative along with supporting video, photo galleries, editorial and social content is pegged to distinct newly curated travel ‘affinities’ – Secret NYC, Glamorous NYC and Classic NYC.“Our refreshed campaign ‘Famous Original New York City’ with its affirming tagline ‘Welcomes You. Always.’ is designed to reinforce New York City’s fundamental values of diversity and inclusion and its world-class welcoming spirit,” said Fred Dixon, President and CEO, NYC & Company. “Utilising our new digital tools and affinity-driven content, we invite global visitors to discover their ‘Famous Original New York City’ now.”Digital, in-kind and partner media contribute to an approximate campaign value of USD 15 million, with promotions running globally across 17 countries through summer 2019. Out-of-home advertisements will appear domestically in New York City, Boston, Chicago, San Francisco and San Juan. Internationally, the campaign will appear in Argentina, Australia, Brazil, Canada, Chile, France, Germany, Italy, Japan, Mexico, Spain, Sweden and the United Kingdom. With the out of home media partner JC Decaux, the promotions will run for the first time in India, Colombia and Peru.In partnership with Facebook and Instagram, the campaign will utilise content marketing that has been developed to attract audience members with specific interests and behaviours. Artificial intelligence will target social media users with an intent to travel, ultimately encouraging visits to the campaign landing page, where dynamically generated content pegged to the travel affinity of interest will live, along with market-specific travel offers.New this year are tools that will allow NYCgo.com visitors to immediately book or favourite Classic, Glamorous or Secret elements, including attractions, museums, restaurants, shopping, tours and editorial packages. In addition, NYC & Company holds several tourism alliances domestically and internationally. These strategic city-to-city partnerships spotlight New York City via in-kind media in Toronto, Canada; Madrid, Spain; and Tokyo, Japan. Through a first-ever city-to-island partnership announced last month, NYC & Company is also promoting ‘Famous Original New York City’ in San Juan, Puerto Rico.“The newest iteration of the ‘Famous Original New York City’ campaign pushes the boundaries of digital marketing and is our answer to the challenge of how to present a destination that is many different things to many different people,” said Nancy Mammana, Senior Vice President, Marketing, NYC & Company.In 2017, New York City’s travel and tourism sector saw a record-breaking year, with 62.8 million visitors, USD 44 billion in direct visitor spending and USD 66 billion in total economic impact, representing the largest tourism economy in the United States.last_img read more