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Betfred ready for ‘The Agony…The Ecstasy’ of new EPL season with Zut Media

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first_img Betfred counters Oppenheimer bid in race to rescue Phumelela August 26, 2020 Share Submit Betfred extends World Snooker Championship deal until 2022 August 17, 2020 Share StumbleUpon Betfred boosts US racing coverage with XB Net deal renewal August 10, 2020 Related Articles Betfred launches its ‘The Agony…The Ecstasy’ multi-media marketing campaign ahead of the start of the new English Premier League season (10 August 2018).The campaign has been developed by Liverpool-based creative marketing agency Zut Media and seeks to capture punters emotions for the start of a new football season.Betfred’s ‘The Agony…The Ecstasy’ has been launched across TV, radio and digital verticals.The Manchester betting group has previously worked with Zut Media, who developed Betfred’s World Cup Russia 2018, social media engagement campaigns, launching the ‘Stuart Pearce – Nostalgia – Series’.At present, Betfred is the only betting client of Zut Media, however, the Liverpool agency has worked on sports-focused creatives for Liverpool FC, Everton, Umbro and O2.Speaking to UK business news source Prolific North (prolificnorth.co.uk), Natalie Bradford, Group Campaign Manager at Betfred commented on launching ‘The Agony…The Ecstasy’“Zut has approached the brief with a clear knowledge of the Betfred brand and a real understanding of our audience. The campaign is about the whole shared experience of being a sports fan and I am confident it will have a strong impact on our target audience,”last_img read more

Carles Pérez, to Rome for € 13M

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first_imgAs Onda Cero advanced, Carles Pérez will travel to Italy on Tuesday to sign the contract that will join Rome in the coming seasons. The giallorosso club has seduced the striker and has reached an agreement with Barça, which he will pay 13 million euros for the transfer. In principle, and according to the statements of Petrachi, sports director of Rome, no repurchase option for the azulgrana. Carles Pérez will be Barça’s third casualty in this winter market after Todibo and Aleñá, assigned to Schalke and Betis respectively. Setién told the player on Friday that they did not have him while the club was already negotiating with the Romanian club, where Carles Pérez will not have easy play with extremes like Kluivert or Under. Barça still does not incorporate a single player in the winter market and has already lost three.Carles Pérez, given as an example of love for some colors recently, is already another merchandise in the history of the Barça club. Barça’s treatment of the player has surprised Carles Pérez himself, his surroundings and the partner.last_img read more

LEC Admits to Challenges in Energy Sector, Replies GSA Road Residents, Businesses

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first_imgReacting to the concerns of the General Services Agency (GSA) Road’s residents and businesses, the Liberia Electricity Corporation (LEC) has admitted it is facing serious constraints in the country’s energy sector.They admitted that concerns expressed by residents and businesses on the GSA Road are genuine and plans are being worked out to ensure the area is fully connected this year. LEC, however, pointed out that some parts of the GSA Road have been connected on their power lines in Paynesville.In an exclusive interview with the Daily Observer Monday, April 28, LEC’s Deputy Chief Executive Officer, Joseph T. Mayah, claimed that the nation’s electrical system was almost completely destroyed as a result of the civil conflict.He said prior to the 15-year-civil war, the LEC operated nationally with total assets of US$700,000,000. Unfortunately, the company’s power plants and related facilities were completely destroyed rendering the system useless.“We must be realistic with Liberians and let them know that the LEC has many hurdles to clear. Liberians should continue to exercise patience as we translate our plans into practical solutions. We are doing all we can to provide the nation with the best service possible,” Mr. Mayah explained.He disclosed that Liberia’s electricity sector has received strong support from the Liberian Government, and its partners from around the world.The LEC’s Deputy Chief said the Corporation’s major donor partners were the World Bank, European Development Bank, African Development Bank and United States Agency for International Development (USAID).Shedding light on the Mount Coffee Hydro project, Mr. Mayah said steady progress has been made with a commitment from government and its partners of US$260,000,000 to complete the plant. If things work out according to schedule, the hydro should be completed by 2015.He said the LEC is in the business of selling a product and should therefore be able to provide reliable power to its many customers in the country.“Our expansion initiative in Kakata in Margibi County is nearing completion, as bulk of the power lines connections have been installed,” he added.According to him, the expansion project has received a contribution from Japan of US$27,000,000; with the World Bank pledged US$16,000,000 and the Liberian Government promising US$30,000,000. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more